DIGITAL PHOTOGRAPHY AND IMAGING - Week 6

DIGITAL PHOTOGRAPHY AND IMAGING - Week 6

27/10/2025 - 31/10/2025
Nur Adila binti Nazary (0377352)
Digital Photography and Imaging / Bachelor in Design (Honours) in Creative Media / Taylor's University
Week 6

TABLE OF CONTENTS
1) Lecture
2) Tutorial/Instructions
3) Practical/Process
4) Feedback
5) Final Outcome
6) Reflection

LECTURES
Week 6
Poster Design
The principles of design can help create effective and visually appealing compositions. However, there are some designs that break the rules can still leads to creative outcomes.

The 7 Fundamental Principles of Design:
- Emphasis
- Balance and Alignment
- Contrast
- Repetition
- Proportion
- Movement
- White Space

1) EMPHASIS

Figure 1. Emphasis diagram

It is about the main point of a design and the visual importance of each element within it. It's where your eyes goes to first.

2) BALANCE AND ALIGNMENT

Figure 2. Balance and alignment diagram

Balance refers to the visual weight of elements in a design. It makes sure that there's no part of the composition that feels heavier.
There are 3 different types of balance:
- Symmetrical balance
All elements are evenly distributed. It creates a sense of formality and stability.

- Asymmetrical balance
The elements are arrange unevenly but still achieve visual harmony from colour, size and contrast.

- Radial balance
Elements are arrange around a central point, drawing the viewers eye towards the center.

3) CONTRAST

Figure 3. Contrast diagram

Contrast is what make your design look "pop". Contrast adds visual interest by making clear difference between elements in a design. It helps to separate objects and ensures that the elements work together.

4) REPETITION

Figure 4. Repetition diagram

Repetition is the use of the same or similar elements throughout a design to create consistency and unity. It helps to tie different parts of a composition together, making it organized. Repetition can be applied by using colours, shapes, fonts or patterns.

5) PROPOTION

Figure 5. Proportion diagram

Proportion is the visual size and weight of elements and how they relate to each other. It helps to divide the design into sections rather than a whole.

6) MOVEMENT

Figure 6. Movement diagram

Movement is about guiding the viewer's eye through a composition so that each elements lead smoothly to the next. It helps to communicate the flow of information clearly and gives a sense of rhythm and direction.

7) WHITE SPACE

Figure 7. White space diagram

White space of negative space is the empty space around the elements in the composition. It gives the design more room to breathe.

WHAT I'VE LEARNED IN WEEK 6 LECTURE:
From this week's lecture, I learned that design principles play an important role in creating stronger and more creative artwork. They help to maintain consistency, balance and order in a design. Each principle contributes in its own way to improve the overall composition and make it more visually attractive.

TUTORIAL/INSTRUCTION

PRACTICAL/PROCESS

Week 6 Overview:
Focus: Conceptual Photo Manipulation

CONCEPTUAL PHOTO MANIPUATION
In Week 6, we began Project 2, which focused on conceptual photo manipulation. The task was to create sketches that combined two different objects into one, forming a new imaginative product.

RESEARCH AND INSPIRATION:
For this task, we had to make a mood board by researching for some inspiration pictures in Pinterest.

Here are a few that stood out as interesting examples:

Figure 8. Inspiration for conceptual photo manipulation #1

Figure 9. Inspiration for conceptual photo manipulation #2

Figure 10. Inspiration for conceptual photo manipulation #3

Figure 11. Inspiration for conceptual photo manipulation #4

From the research, it became clear that the most appealing combinations were those that made sense together while still being visually interesting and creative.

IDEATION:
Based on the research, the combinations that felt the most appealing were the ones with a practical or logical connection. Inspired by that, the decision was made to create similar concepts using everyday items found around the house.
Each product combination sketch was design to carry a deeper meaning behind it.

1) Strawberry Lollipop
Most lollipops come in many different flavours. Usually the red ones are often associated with strawberries. This inspired the idea of creating a strawberry-flavoured lollipop using a real strawberry as the candy base.

Figure 12. Sketch #1 Strawberry Lollipop

2) Receipt Brush
Receipts are usually printed in today’s modern world. A thought about what if receipts were painted instead of printed? This thought led to the creation of a receipt brush, where the brush bristles are replaced with a receipt paper. With this idea explores a more creative concept.

Figure 13. Sketch #2 Receipt Brush

3) Tissue Mug
This idea came from observing how people often need a tissue to wipe small spills after drinking. The tissue mug combines both objects, allowing a tissue to be dispensed from the mug itself for convenience.

Figure 14. Sketch #3 Tissue Mug

4) "Hot" Chili
When thinking about chili, it is often associated with the heat and spiciness. Fire and chili naturally go together. That's how this idea of a “Hot” Chili came from, with a real fire and a real “heat”.

Figure 15. Sketch #4 "Hot" Chili

FEEDBACK
The lecturer mentioned that the sketches were interesting overall. However, the Strawberry Lollipop concept stood out the most and would be the most interesting and creative one. It was selected to be developed further. The next step was to begin taking photos for the idea.

FINAL OUTCOME

From all of the 4 sketches, the lecturer chose the Strawberry Lollipop one to be developed further.

Chosen sketch:

Figure 16. Chosen sketch, Strawberry Lollipop

REFLECTION
Experience
The conceptual photo manipulation task was an interesting experience. It allowed for creativity by combining two completely different objects into one unique concept. Even though the week mainly focused on research and sketching, it was enjoyable to spend time drawing again after a while.

Observations
Creating the sketches required a lot of brainstorming since there were endless possible product combinations. it was easy to feel overwhelmed by the number of ideas that came up.

Findings
This task showed that even simple household items can be turned into creative concepts through imagination and design thinking.